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Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating...
Editeur :
Wiley
Parution :
2004-02-19
PDF
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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting...
Editeur :
Capstone
Parution :
2004-01-16
PDF
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An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has...
Editeur :
Wiley
Parution :
2003-05-12
PDF
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For four decades, The Gallup Organization has been gathering information and offering data-driven advice-conducting millions of interviews, compiling thousands of statistics, and building a wealth of facts about what really makes people successful (and happy) in their...
Editeur :
Business Plus
Parution :
2003-02-25
ePub
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Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.
Editeur :
Wiley
Parution :
2003-02-11
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"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." - Willis Turner, CSE President, Sales and Marketing Executives International, Inc. "This action-oriented book covers the...
Editeur :
Wiley
Parution :
2003-01-17
PDF
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"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." - Willis Turner, CSE President, Sales and Marketing Executives International, Inc. "This action-oriented book covers the...
Editeur :
Wiley
Parution :
2003-01-17
PDF
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A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.
Editeur :
Wiley
Parution :
2002-10-16
PDF
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.SELLING THE...
Editeur :
Grand Central Publishing
Parution :
1999-06-14
ePub
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