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Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen!Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize...
Editeur :
Penguin
Parution :
2006-03-02
ePub
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The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking...
Editeur :
Capstone
Parution :
2006-02-22
PDF, ePub
Offre spéciale
-20%
11,30€
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The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better ...
Editeur :
Wiley
Parution :
2006-02-17
PDF
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HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a...
Editeur :
Wiley
Parution :
2006-01-03
PDF
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This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of...
Editeur :
Wiley
Parution :
2005-09-27
Collection :
IMD Executive Development Series
PDF
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The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals...
Editeur :
Wiley
Parution :
2005-05-05
PDF
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A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that responds to customer...
Editeur :
Wiley
Parution :
2005-04-01
PDF
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How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and...
Editeur :
Wiley
Parution :
2004-09-24
PDF
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One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance....
Editeur :
Wiley
Parution :
2004-04-28
PDF
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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have...
Editeur :
Wiley
Parution :
2004-04-19
PDF
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Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating...
Editeur :
Wiley
Parution :
2004-02-19
PDF
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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting...
Editeur :
Capstone
Parution :
2004-01-16
PDF
Offre spéciale
-20%
11,30€
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An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has...
Editeur :
Wiley
Parution :
2003-05-12
PDF
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For four decades, The Gallup Organization has been gathering information and offering data-driven advice-conducting millions of interviews, compiling thousands of statistics, and building a wealth of facts about what really makes people successful (and happy) in their...
Editeur :
Business Plus
Parution :
2003-02-25
ePub
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Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.
Editeur :
Wiley
Parution :
2003-02-11
PDF
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"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." - Willis Turner, CSE President, Sales and Marketing Executives International, Inc. "This action-oriented book covers the...
Editeur :
Wiley
Parution :
2003-01-17
PDF
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"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." - Willis Turner, CSE President, Sales and Marketing Executives International, Inc. "This action-oriented book covers the...
Editeur :
Wiley
Parution :
2003-01-17
PDF
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A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.
Editeur :
Wiley
Parution :
2002-10-16
PDF
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.SELLING THE...
Editeur :
Grand Central Publishing
Parution :
1999-06-14
ePub
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