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Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more.Market research is adapting to an increasingly competitive, demanding and globalised...
Editeur :
Wiley
Parution :
2009-08-27
PDF, ePub
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In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a...
Editeur :
Wiley
Parution :
2009-08-19
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The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher.The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that...
Editeur :
Wiley
Parution :
2009-05-27
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Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Business to the Next Level... With Breakthrough Business Development! Breakthrough Business Development shows you how to...
Editeur :
Wiley
Parution :
2009-04-22
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In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. This customer-focused mindset is the key to Ron Karr's proven leadership selling...
Editeur :
Wiley
Parution :
2009-04-03
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A World Wide Rave! What the heck is that?A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep....
Editeur :
Wiley
Parution :
2009-03-05
PDF
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This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management...
Editeur :
Wiley
Parution :
2009-01-22
PDF
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Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the...
Editeur :
Wiley
Parution :
2009-01-22
PDF, ePub
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52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales-generating wisdom and closing tools to everyone who is committed to achieving his or her...
Editeur :
Wiley
Parution :
2008-11-17
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James W. Pickens gives you all the tools you need to win over your prospects and send your sales figures soaring.Let one of America's most respected sales educators teach you how to close virtually every sale. With his most valuable professional secrets gathered...
Editeur :
Business Plus
Parution :
2008-11-17
ePub
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The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential...
Editeur :
Grand Central Publishing
Parution :
2008-11-16
ePub
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Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. It's not what you say that determines your success in...
Editeur :
Wiley
Parution :
2008-09-22
PDF, ePub
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Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) toTake Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building...
Editeur :
Wiley
Parution :
2008-08-06
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The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success principles that...
Editeur :
Wiley
Parution :
2008-07-10
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Praise for SalesBURST!! "SalesBURST!! is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone involved in selling today." —Peter Handal, CEO, Dale Carnegie & Associates, Inc. "Every salesperson wants to get up to...
Editeur :
Wiley
Parution :
2008-07-10
PDF
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If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they...
Editeur :
Wiley
Parution :
2008-06-23
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You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract...
Editeur :
Wiley
Parution :
2008-06-06
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Praise for The Seven Lost Secretsof Success "Buy this book, apply these secrets, and your prosperity will be assured." -Dan McComas, President, Dan McComas Associates, Marketing & Management Consultants "This breakthrough book, based on the ideas of a forgotten...
Editeur :
Wiley
Parution :
2008-06-02
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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle...
Editeur :
Wiley
Parution :
2008-05-23
PDF
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"This book gives every sales professional, in any market, a step-by-step process to make more sales, faster and easier than ever before. Worth its weight in gold!" —Brian Tracy, President, Brian Tracy International, and Author of Advanced Selling Strategies Does the...
Editeur :
Wiley
Parution :
2008-05-07
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