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Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise...
Editeur :
Wiley
Parution :
2010-12-03
PDF
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"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."- Jeffrey Gitomer, Author, Little Red Book of Selling "You can...
Editeur :
Wiley
Parution :
2010-12-03
PDF, ePub
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Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than...
Editeur :
Wiley
Parution :
2010-11-23
PDF, ePub
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Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No prior sales education or training Lack of formalized sales training, resources, and methodologies provided by their...
Editeur :
Wiley
Parution :
2010-07-23
PDF, ePub
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"No matter what your industry, no matter what your product, if you want to sell in the big leagues, this book is a revelation." -Steve Carlson, Publisher and Editor, Marketing Options "David Cowper is not just one of the world's most successful life insurance...
Editeur :
Wiley
Parution :
2010-07-15
PDF, ePub
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If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not topping off a template...
Editeur :
Capstone
Parution :
2010-06-15
ePub
Offre spéciale
-18%
14,70€
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During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But...
Editeur :
Wiley
Parution :
2010-06-03
PDF, ePub
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The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your...
Editeur :
Wiley
Parution :
2010-05-14
Collection :
Jeb Blount
PDF, ePub
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This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book...
Editeur :
Wiley
Parution :
2010-04-09
PDF, ePub
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Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under...
Editeur :
Wiley
Parution :
2010-04-01
PDF
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Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will...
Editeur :
Wiley
Parution :
2010-03-18
PDF, ePub
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Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing...
Editeur :
Wiley
Parution :
2010-03-18
PDF, ePub
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The sequel to the international bestsellerThe Go-Giver, applying its inspirational approach to real-world challenges.The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has...
Editeur :
Penguin
Parution :
2010-02-25
ePub
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A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the...
Editeur :
Wiley
Parution :
2010-02-23
PDF, ePub
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Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While...
Editeur :
Business Plus
Parution :
2010-02-15
ePub
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TIMELESS WISDOM from the ORIGINAL PHILOSOPHER of PERSONAL SUCCESS "No matter who you are or what you do, you are a salesperson. Every time you speak to someone, share an opinion or explain an idea, you are selling your most powerful asset . . . you! In How to Sell Your...
Editeur :
Wiley
Parution :
2010-01-06
PDF, ePub
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Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally...
Editeur :
Wiley
Parution :
2009-10-22
PDF, ePub
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The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets...
Editeur :
Wiley
Parution :
2009-09-25
PDF, ePub
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An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The...
Editeur :
Wiley
Parution :
2009-09-24
PDF, ePub
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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and...
Editeur :
Wiley-Blackwell
Parution :
2009-09-18
PDF, ePub
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