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Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of...
Editeur :
Wiley
Parution :
2011-11-29
PDF, ePub
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This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of...
Editeur :
Wiley
Parution :
2011-04-22
PDF, ePub
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Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records....
Editeur :
Wiley
Parution :
2011-03-29
PDF, ePub
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Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by...
Editeur :
Wiley
Parution :
2011-03-10
ePub
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Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may...
Editeur :
Wiley
Parution :
2011-03-08
PDF, ePub
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Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. RainmakingConversations provides a proven system for leading masterful conversations that fill the pipeline,...
Editeur :
Wiley
Parution :
2011-02-25
PDF, ePub
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Distinguish yourself as a "Sales Master" and win big in business today! Your personal and professional distinctions are THE precursor to closing the deal. Why? Because most salespeople are not distinctive-all they do is follow one another. Sales Mastery gives you Chuck...
Editeur :
Wiley
Parution :
2011-02-16
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Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of...
Editeur :
Wiley
Parution :
2011-02-15
PDF, ePub
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Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively...
Editeur :
For Dummies
Parution :
2011-02-09
PDF, ePub
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Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and...
Editeur :
Wiley
Parution :
2011-01-21
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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to...
Editeur :
Wiley
Parution :
2011-01-19
PDF, ePub
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"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals." -Mark Terry,...
Editeur :
Wiley
Parution :
2011-01-19
PDF, ePub
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Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and...
Editeur :
Wiley
Parution :
2011-01-13
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Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product...
Editeur :
Wiley
Parution :
2010-12-28
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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world...
Editeur :
Wiley
Parution :
2010-12-28
PDF, ePub
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Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the...
Editeur :
Wiley
Parution :
2010-12-23
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The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer's top of mind, top of wallet, and top of their "to-do" list Anthony Parinello's Selling to VITO introduced salespeople everywhere to the Very Important...
Editeur :
Wiley
Parution :
2010-12-22
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The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical....
Editeur :
Wiley
Parution :
2010-12-15
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A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five...
Editeur :
Wiley
Parution :
2010-12-07
PDF, ePub
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The collected wisdom of some of the world's most influential environmental movers and shakers is brought together in this one book.The chosen gurus consists both of “thinkers” – those who have set the agenda, and of “doers” – those business people who made the green...
Editeur :
Wiley
Parution :
2010-12-03
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