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This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and...
Editeur :
Springer
Parution :
2017-08-29
Collection :
International Series in Quantitative Marketing
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Dieses Buch bietet einen aktuellen Überblick zur mobilen Online-Forschung. Ziel ist es, sowohl die Grundlagen des neuen Forschungszweigs zu skizzieren als auch aktuelle Anwendungsfälle und Praxisbeispiele zu beschreiben, um dem Leser die Fülle der Möglichkeiten von...
Editeur :
Springer Gabler
Parution :
2017-08-22
PDF, ePub
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Tina Leibinger beschäftigt sich in Ihrem Buch mit dem Thema Downsizing von Lebensmitteln – d.h. Packungs-größen-Reduktionen mit resultierenden Grundpreiserhöhungen. Der Fokus liegt dabei neben der Herausarbeitung relevanter Aspekte für ein differenziertes Verständnis...
Editeur :
Springer Gabler
Parution :
2017-08-03
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With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this...
Editeur :
Palgrave Macmillan
Parution :
2017-07-01
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Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution.Online Video Revolution provides a holistic, metrics-driven approach which has been...
Editeur :
Palgrave Macmillan
Parution :
2017-06-30
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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial;...
Editeur :
Palgrave Macmillan
Parution :
2017-06-30
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Dieses Herausgeberwerk zeigt einfach und praxisnah aktuelle Methoden und Analyseverfahren in der modernen Marktforschung auf. Nachdem in dem Herausgeberband „Markt- und Absatzprognosen“ der Fokus auf etablierten Methoden und Praxisbeispielen zu...
Editeur :
Springer Gabler
Parution :
2017-04-07
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Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools...
Editeur :
Palgrave Macmillan
Parution :
2017-03-15
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COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter...
Editeur :
Kogan Page
Parution :
2017-02-03
ePub
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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous...
Editeur :
Palgrave Macmillan
Parution :
2016-12-15
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Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly...
Editeur :
Wiley
Parution :
2016-11-17
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This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their...
Editeur :
Springer
Parution :
2016-10-21
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Dieses Buch macht deutlich, wie Big Data, Social Media und automatisierte sowie innovative Methoden das Berufsfeld der Marktforschung verändern und wie sich die Branche neu aufstellen kann. Die wichtigste Erkenntnis: Die menschliche Arbeitskraft ist nach wie vor...
Editeur :
Springer Gabler
Parution :
2016-10-11
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This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus...
Editeur :
Springer
Parution :
2016-10-07
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Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour...
Editeur :
Kogan Page
Parution :
2016-10-03
ePub
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Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and...
Editeur :
Palgrave Macmillan
Parution :
2016-09-29
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Axel Theobald liefert einen umfassenden Leitfaden zu den notwendigen Handlungsabläufen sowie zu den aktuellen Anwendungsbereichen der Online-Marktforschung. Die Themengebiete werden auch für den (bisherigen) Laien – trotz der Komplexität und der Fülle von...
Editeur :
Springer Gabler
Parution :
2016-09-13
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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you...
Editeur :
Palgrave Macmillan
Parution :
2016-08-20
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The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS...
Editeur :
Kogan Page
Parution :
2016-06-03
ePub
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All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth,...
Editeur :
Palgrave Macmillan
Parution :
2016-04-30
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