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An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AI In The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI, author Ingo Reinhardt delivers a uniquely insightful discussion...
Editeur :
Wiley
Parution :
2026-04-10
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Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI) Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people...
Editeur :
Wiley
Parution :
2026-03-24
PDF, ePub
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This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a clear and comprehensive pathway through the advanced concepts,...
Editeur :
Kogan Page
Parution :
2026-03-03
ePub
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A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
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Looking to implement smarter digital marketing strategies that deliver real results in travel?Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing managers, brand leads and department heads navigating the complex digital...
Editeur :
Kogan Page
Parution :
2026-01-03
ePub
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Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview of the complete research process, from project conception to...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge across marketing tasks.Applied Consumer Psychology is ideal for...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public...
Editeur :
Kogan Page
Parution :
2025-11-03
ePub
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WINNER: Independent Press Award 2026 - Marketing & PublicityFINALIST: 2025 Foreword Indies Book of the Year - Business & EconomicsHow can you move beyond transactions to create customer relationships that last?Transforming Customer-Brand Relationships is a practical...
Editeur :
Kogan Page
Parution :
2025-09-03
ePub
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This book features high-quality research papers presented at the International Conference on AI and Financial Innovation (AIFI 2025), IIMT Bhubaneswar, Odisha, India, during February 7–8, 2025. The integration of artificial intelligence (AI) into financial...
Editeur :
Springer
Parution :
2025-08-19
PDF, ePub
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Looking to boost your marketing impact by mastering measurable effectiveness across all channels?Marketing Effectiveness is a practical guide tailored for mid-career marketers ready to develop strategic frameworks that deliver quantifiable growth, written by leading...
Editeur :
Kogan Page
Parution :
2025-08-03
ePub
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Looking to boost your research team's impact while cutting down on administrative overload?Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent,...
Editeur :
Kogan Page
Parution :
2025-08-03
ePub
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How can brands attract and retain customers more effectively by understanding people's emotional motivations?Brand Desire is a strategic playbook for business leaders, branding professionals and students who want proven techniques to achieve measurable results through...
Editeur :
Kogan Page
Parution :
2025-07-03
ePub
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This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to...
Editeur :
Palgrave Macmillan
Parution :
2025-06-09
PDF, ePub
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How can senior leaders harness cultural relevance to drive resilient, future-ready brands?Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila...
Editeur :
Kogan Page
Parution :
2025-06-03
ePub
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A strong marketing plan can turn a great idea into lasting success. How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build...
Editeur :
Kogan Page
Parution :
2025-05-03
ePub
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This open access volume presents select proceedings of International Conference on Advancements in Computing Technologies and Artificial Intelligence (COMPUTATIA-2025). It emphasize on the importance of data intensive applications that are increasing and will continue...
Editeur :
Atlantis Press
Parution :
2025-04-18
PDF
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This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration, and continuous success measurement, agility...
Editeur :
Springer
Parution :
2025-03-14
PDF, ePub
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Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications. Ideal for undergraduate students taking modules onGlobal Marketing, this textbook includes chapters...
Editeur :
Kogan Page
Parution :
2025-03-03
ePub
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