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This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about future market trends,...
Editeur :
Springer
Parution :
2025-02-18
PDF, ePub
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With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them. Building B2B Relationships presents a...
Editeur :
Kogan Page
Parution :
2024-12-03
ePub
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DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Social/Political ChangeFINALIST: Goody Business Book Award 2025 - Marketing - Digital MarketingSet your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace...
Editeur :
Kogan Page
Parution :
2024-12-03
ePub
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In dem vorliegenden Buch wird eine neuartige Methodik zur kontinuierlichen Prognose der Wertbeiträge von Werbekanälen im Rahmen von Mehrkanalstrategien präsentiert und auf Basis eines umfangreichen Datensatzes aus über 49.000 realen Customer Journeys getestet. Durch...
Editeur :
Springer Gabler
Parution :
2024-10-03
PDF, ePub
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This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented...
Editeur :
Springer
Parution :
2024-10-01
PDF, ePub
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Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of...
Editeur :
Springer
Parution :
2024-09-28
PDF
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This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to...
Editeur :
Palgrave Macmillan
Parution :
2024-08-16
PDF, ePub
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Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the...
Editeur :
Wiley
Parution :
2024-08-06
PDF, ePub
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This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave...
Editeur :
Palgrave Macmillan
Parution :
2024-06-21
PDF, ePub
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WINNER: NYC Big Book Award 2025 - Sales & MarketingMake your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that...
Editeur :
Kogan Page
Parution :
2024-05-03
ePub
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WINNER: 2024 International Book Awards - Business: Marketing & AdvertisingWINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in Non-Fiction MarketingWINNER: NYC Big Book Award 2024 - Public Relations & MarketingWINNER: Goody Business Book Award 2024 -...
Editeur :
Kogan Page
Parution :
2024-03-03
ePub
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This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to...
Editeur :
Springer
Parution :
2024-02-26
PDF, ePub
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This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value,...
Editeur :
Apress
Parution :
2023-12-28
PDF, ePub
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WINNER: 2024 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseFINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingFINALIST: 2025 International Book Awards (IBA) -...
Editeur :
Kogan Page
Parution :
2023-12-03
ePub
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So werden aus Worten Daten Sie wollen bei einer Untersuchung mehr über Motive und Anliegen der zu untersuchenden Gruppe wissen? Dann helfen Ihnen die Methoden der qualitativen Forschung weiter. Hendrik Godbersen erklärt Ihnen von der Pike auf, was Sie über qualitative...
Editeur :
Wiley-VCH
Parution :
2023-11-28
Collection :
Für Dummies
ePub
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Discover the surprising case for how conservatism can help us achieve the epic sci-fi future we were promised. America was once the world’s dream factory. We turned imagination into reality, from curing polio to landing on the Moon to creating the...
Editeur :
Center Street
Parution :
2023-10-03
ePub
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Dieses Buch erläutert, wie Unternehmen digitale Assistenten für ihren nachhaltigen wirtschaftlichen Erfolg nutzen können und welche Rolle sie für das Marketing spielen.Alexa und andere Sprachassistenten werden immer populärer und verändern unsere Mediennutzung immens....
Editeur :
Springer Gabler
Parution :
2023-07-31
PDF, ePub
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Digital technologies are revolutionizing global economy, modes of production and consumption, at individual and collective levels. Nevertheless, involved socio-economic models can be often incompatible with major challenges faced by humanity, notably environmental...
Editeur :
P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
Parution :
2023-06-02
PDF, ePub
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Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.Companies such as Unilever and P&G have attested to the success of Lawes semiotics in...
Editeur :
Kogan Page
Parution :
2023-03-03
ePub
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Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires...
Editeur :
Wiley
Parution :
2023-02-22
PDF, ePub
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