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Bill Starbuck has been one of the leading management researchers over several decades. In this book he reflects on a number of challenges associated with management and social science research - the search for a 'behavioral science', the limits of rationality, the...
Editeur :
OUP Oxford
Parution :
2006-04-27
ePub
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Bill Starbuck has been one of the leading management researchers over several decades. In this book he reflects on a number of challenges associated with management and social science research - the search for a 'behavioral science', the limits of rationality, the...
Editeur :
OUP Oxford
Parution :
2006-04-27
PDF
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You're either a Purple Cow or you're not.You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The...
Editeur :
Penguin
Parution :
2005-01-27
ePub
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Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their...
Editeur :
Palgrave Macmillan
Parution :
2004-11-23
PDF
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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers...
Editeur :
Jossey-Bass
Parution :
2004-05-17
Collection :
Research Methods for the Social Sciences
PDF, ePub
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Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers...
Editeur :
Business Plus
Parution :
2002-08-23
ePub
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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market...
Editeur :
SAGE Publications Ltd
Parution :
2001-02-01
PDF, ePub
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"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. In this illustrated edition, Hopkins's groundbreaking principles are presented alongside visual interpretations that enhance understanding and engagement.
The...
Editeur :
Andrii Ponomarenko
Parution :
2024-05-08
epub sans DRM
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Cultivating Success is the remarkable story of a remarkable man.
Louis Deveau was born in the Acadian village of Salmon River, Digby County, NS, in the early years of the Great Depression. He inherited his father’s work ethic and his mother’s entrepreneurial flair, soon...
Editeur :
Nimbus
Parution :
2021-07-27
epub sans DRM
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