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Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their...
Editeur :
Palgrave Macmillan
Parution :
2012-12-14
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Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and...
Editeur :
Palgrave Macmillan
Parution :
2012-11-16
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Der Buchhandel erlebt aufgrund von Internet und Digitalisierung derzeit einen signifikanten Veränderungsprozess, der mit Rollenverschiebungen und dem Entstehen neuer Kompetenzen verbunden ist. Diese Arbeit untersucht die Strategien kleinerer und mittelständischer...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2012-10-16
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Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most...
Editeur :
Palgrave Macmillan
Parution :
2012-03-27
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Business model innovation is the new strategic imperative for all leaders Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks and mortar business model, losing billions in shareholder value. They were "netflixed."Business models don't last as...
Editeur :
Wiley
Parution :
2012-03-23
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Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the...
Editeur :
Palgrave Macmillan
Parution :
2011-12-06
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Das Konzept der Spenderbindung ist trotz der finanziellen Herausforderungen der Nonprofit-Organisationen sowohl in der Praxis als auch in der Forschung bisher vernachlässigt worden. Vor diesem Hintergrund untersucht die Arbeit, welche Faktoren dazu beitragen, dass...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2011-11-01
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Nicht filialisierte Einzelhandelsunternehmen geraten zunehmend unter Druck und verlieren Marktanteile gegenüber den Filialisten. Seit Jahrzehnten erfolgt deshalb der Zusammenschluss in Handelskooperationen, um im Wettbewerb bestehen zu können. Doch auch der kooperative...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2011-01-14
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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected...
Editeur :
Wiley
Parution :
2011-01-07
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Soziodemographische Entwicklungen sowie ein Wertewandel in der Gesellschaft haben bei Kunden von Handelsunternehmen eine zunehmende Nachfrage nach Einkaufsconvenience ausgelöst. Einerseits stellt dies Handelsunternehmen vor neue Herausforderungen; andererseits sehen...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2010-12-21
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This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
Editeur :
Palgrave Macmillan
Parution :
2010-12-08
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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By...
Editeur :
Palgrave Macmillan
Parution :
2010-11-26
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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the...
Editeur :
Palgrave Macmillan
Parution :
2010-11-24
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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
Editeur :
Palgrave Macmillan
Parution :
2010-07-07
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Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.
Editeur :
Grand Central Publishing
Parution :
2009-12-19
ePub
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The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building...
Editeur :
Palgrave Macmillan
Parution :
2009-10-22
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional...
Editeur :
Palgrave Macmillan
Parution :
2009-05-21
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25...
Editeur :
Wiley
Parution :
2009-04-08
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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to...
Editeur :
SAGE Publications Ltd
Parution :
2008-05-22
PDF, ePub
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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an...
Editeur :
SAGE Publications Ltd
Parution :
2006-05-11
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