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For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps...
Editeur :
Palgrave Macmillan
Parution :
2013-11-25
PDF
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This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the...
Editeur :
Springer
Parution :
2013-11-19
ePub
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Welche Geschäftspotentiale besitzt Near Field Communication im Handel? Und welche Faktoren standen einer großflächigen Verbreitung bisher im Wege? Um diese Fragen zu beantworten werden im ersten Teil dieses Buches theoretische Grundlagen mittels eines interdisziplinären...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2013-11-19
PDF
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To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online...
Editeur :
Palgrave Macmillan
Parution :
2013-11-01
PDF
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This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also...
Editeur :
Springer
Parution :
2013-10-07
ePub
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Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Editeur :
Palgrave Macmillan
Parution :
2013-09-20
PDF
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Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing...
Editeur :
For Dummies
Parution :
2013-09-19
PDF, ePub
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From the Lens of Color identifies and delineates a methodology for effectively positioning and/or repositioning oneself in today's global job market that moves significantly beyond strategies associated with simply developing a resume, cover letter or business plan.
Editeur :
Palgrave Macmillan
Parution :
2013-09-19
PDF
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How Your Business Can Use the Science That Helped Win the White House "Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of...
Editeur :
Wiley
Parution :
2013-08-07
PDF, ePub
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How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into...
Editeur :
Wiley
Parution :
2013-08-07
PDF, ePub
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Soziale Netzwerke wie Facebook oder Twitter sind nicht nur ständige Begleiter im alltäglichen Leben, sondern auch zunehmend ein wichtiger Bestandteil für die integrierte Marketingkommunikation von Tourismusbetrieben. Laufend werden neue soziale Plattformen oder...
Editeur :
Springer Gabler
Parution :
2013-06-17
ePub
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How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically...
Editeur :
Springer
Parution :
2013-06-17
ePub
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"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which...
Editeur :
Springer
Parution :
2013-06-12
ePub
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Spannungsfelder und Konflikte beeinflussen die Produktivität von Unternehmen und Organisationen sowie deren soziale Gefüge. Der Umgang mit Konflikten ist deshalb Teil der geschäftlichen Tätigkeit im Vertrieb und innerhalb von Vertriebsorganisationen. Dieses Buch...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2013-05-02
PDF
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Survey data are used in many disciplines including Social Sciences, Economics and Psychology. Interviewers’ behaviour might affect the quality of such data. This book presents the results of new research on interviewers’ motivation and behaviour. A substantial number of...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2013-05-01
PDF
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This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the...
Editeur :
Springer
Parution :
2013-03-22
ePub
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Research for Development offers a comprehensive guide to commissioning, managing and undertaking research in development work. It serves both as a practical reference manual and an indispensable learning tool. Divided into three parts, the book provides a complete...
Editeur :
SAGE Publications Ltd
Parution :
2013-02-01
PDF, ePub
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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing,...
Editeur :
Gabler Verlag
Parution :
2013-01-31
PDF
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A practical guide to tapping into the abundant ideas and talent outside your organization Successful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like...
Editeur :
Wiley
Parution :
2013-01-29
PDF, ePub
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With an ever increasing globalization of the economy, rapid technological progress, and intensifying competition, service firms such as airports constantly have to fuel the engine of renewal to keep on prospering. Nevertheless, research is still left with the critical...
Editeur :
Gabler Verlag
Parution :
2013-01-11
ePub
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