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The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successfulThe Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the...
Editeur :
Wiley
Parution :
2010-10-29
PDF, ePub
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Markenerosion bezeichnet gemeinhin die nachlassende Differenzierungskraft von Marken. Doch welche Ursachen hat das Auftreten einerMarkenerosion und welche Implikationen resultieren für die Managementpraxis? Adele Patricia Lodde untersucht die Entstehungsursachen dieses...
Editeur :
Gabler Verlag
Parution :
2010-10-14
PDF
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Die Positionierung von Marken gehört im Marketing zum „Kerngeschäft“. Einmal gewählte Positionierungen bleiben dabei im Zeitablauf selten unverändert, weil nahezu alle Marken in einem dynamischen Marktumfeld agieren. Deswegen sind Repositionierungen an der Tagesordnung....
Editeur :
Gabler Verlag
Parution :
2010-10-11
PDF
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Auf der Grundlage einer Erhebung mit über 8.000 Besuchern der UEFA EURO 2008TM berechnen die Autoren den fiskalischen Impakt, touristische Wirkungen, die Zufriedenheit mit der EURO und das Image von Österreich.
Editeur :
Gabler Verlag
Parution :
2010-09-17
Collection :
Event- und Impaktforschung
PDF
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Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why...
Editeur :
Wiley
Parution :
2010-08-27
PDF, ePub
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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
Editeur :
Palgrave Macmillan
Parution :
2010-07-07
PDF
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You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30...
Editeur :
Capstone
Parution :
2010-06-29
PDF, ePub
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It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand...
Editeur :
Wiley
Parution :
2010-06-18
Collection :
Wiley Professional Advisory Services
PDF, ePub
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These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms...
Editeur :
OUP Oxford
Parution :
2010-06-03
ePub
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These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms...
Editeur :
OUP Oxford
Parution :
2010-06-03
PDF
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The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book...
Editeur :
SAGE Publications Ltd
Parution :
2010-04-20
PDF, ePub
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This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions...
Editeur :
Wiley
Parution :
2010-04-01
PDF
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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs...
Editeur :
Wiley
Parution :
2010-03-30
PDF, ePub
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Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a...
Editeur :
Wiley
Parution :
2010-03-25
PDF, ePub
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Flying in the face of current thinking, this book suggests that we do not need to ‘think outside the box’ in our quest for creativity, rather we should rethink the way we look ‘inside the box’. This idea will resonate only too well with those who have endeavoured to be...
Editeur :
Wiley
Parution :
2010-03-19
PDF, ePub
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Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like...
Editeur :
Wiley
Parution :
2010-02-18
PDF, ePub
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Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. "The business...
Editeur :
Wiley
Parution :
2010-02-18
PDF, ePub
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Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your...
Editeur :
Capstone
Parution :
2010-02-05
ePub
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Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join...
Editeur :
Wiley
Parution :
2010-01-29
PDF, ePub
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The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are...
Editeur :
Wiley
Parution :
2010-01-15
Collection :
New Rules Social Media Series
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