| |
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your...
Editeur :
Wiley
Parution :
2009-03-16
PDF, ePub
|
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence...
Editeur :
Wiley
Parution :
2009-03-16
PDF, ePub
|
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan...
Editeur :
Capstone
Parution :
2009-03-03
PDF, ePub
|
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you' - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of...
Editeur :
SAGE Publications Ltd
Parution :
2009-02-16
PDF, ePub
|
Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical guidance on how to empower people to deliver their best performance by...
Editeur :
Wiley
Parution :
2009-02-05
PDF, ePub
|
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning.The expert tips and information presented in the book take some of the mystery out of marketing and explain,...
Editeur :
For Dummies
Parution :
2009-01-27
PDF, ePub
|
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually...
Editeur :
Wiley
Parution :
2008-11-13
Collection :
Agora Series
ePub
|
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually...
Editeur :
Wiley
Parution :
2008-11-13
Collection :
Agora Series
PDF, ePub
|
The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher...
Editeur :
Oxford University Press
Parution :
2008-09-26
PDF, ePub
|
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing...
Editeur :
Palgrave Macmillan
Parution :
2008-08-01
PDF
|
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing...
Editeur :
Wiley
Parution :
2008-07-31
PDF
|
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published.During those years advertising increasingly came to touch upon almost every aspect of...
Editeur :
OUP Oxford
Parution :
2008-07-10
ePub
|
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published.During those years advertising increasingly came to touch upon almost every aspect of...
Editeur :
OUP Oxford
Parution :
2008-07-10
PDF
|
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that...
Editeur :
Wiley
Parution :
2008-06-02
PDF
|
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that...
Editeur :
Wiley
Parution :
2008-06-02
PDF
|
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to...
Editeur :
SAGE Publications Ltd
Parution :
2008-05-22
PDF, ePub
|
Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as...
Editeur :
Palgrave Macmillan
Parution :
2008-05-21
PDF
|
The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations...
Editeur :
SAGE Publications Ltd
Parution :
2008-02-28
PDF, ePub
|
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on...
Editeur :
SAGE Publications Ltd
Parution :
2008-02-12
PDF
|
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem...
Editeur :
SAGE Publications Ltd
Parution :
2007-12-12
PDF
|