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This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be...
Editeur :
Palgrave Macmillan
Parution :
2007-12-07
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This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification....
Editeur :
OUP Oxford
Parution :
2007-12-06
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Dr. Jutta Kuhn geht auf Basis einer branchenübergreifenden empirischen Untersuchung den Erfolgs- und Einflussfaktoren der Markteinführung nach. Darüber hinaus identifiziert sie verschiedene Markteinführungstypen und führt eine Bestandsaufnahme der aktuellen...
Editeur :
Deutscher Universitätsverlag
Parution :
2007-12-03
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The telecommunication markets in Europe, North America and Australia are currently changing from growth to saturation or even to decline.The results are fierce competition and strongly reduced profit rates.The situation in developing countries is totally different....
Editeur :
Deutscher Universitätsverlag
Parution :
2007-11-17
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In der Musikbranche hat die Digitalisierung einhergehend mit Kompressionsverfahren wie MP3 zu einer Desintegration von Inhalt und Trägermedium geführt. So können Musikdateien im Internet problemlos über Filesharing-Börsen ausgetauscht werden. Diese Entwicklung hatte...
Editeur :
Deutscher Universitätsverlag
Parution :
2007-11-04
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Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries.Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive...
Editeur :
Springer
Parution :
2007-10-14
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In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the...
Editeur :
Wiley
Parution :
2007-07-13
Collection :
Wiley and SAS Business Series
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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a...
Editeur :
Palgrave Macmillan
Parution :
2007-06-27
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Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.The latest edition...
Editeur :
Kogan Page
Parution :
2007-06-03
ePub
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Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly...
Editeur :
Wiley
Parution :
2007-03-22
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You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs,...
Editeur :
Wiley
Parution :
2007-02-06
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Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of...
Editeur :
Wiley
Parution :
2007-02-06
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"Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard...
Editeur :
Wiley
Parution :
2007-01-30
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Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to...
Editeur :
Wiley
Parution :
2006-12-13
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The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all...
Editeur :
Palgrave Macmillan
Parution :
2006-11-28
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Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends...
Editeur :
Palgrave Macmillan
Parution :
2006-11-22
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Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a...
Editeur :
SAGE Publications Ltd
Parution :
2006-10-18
PDF, ePub
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This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to...
Editeur :
Palgrave Macmillan
Parution :
2006-09-29
Collection :
INSEAD Business Press
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As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it...
Editeur :
Springer
Parution :
2006-09-22
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Worldwide, international communication, and in particular international - vertising have become critical areas in communication research. The growing globalisation of markets requires firms to take an increasingly international orientation in developing communication...
Editeur :
Deutscher Universitätsverlag
Parution :
2006-09-19
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