| |
Praise for THE GREAT FORMULA "This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal...
Editeur :
Wiley
Parution :
2006-06-30
PDF
|
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an...
Editeur :
SAGE Publications Ltd
Parution :
2006-05-11
PDF, ePub
|
Bill Starbuck has been one of the leading management researchers over several decades. In this book he reflects on a number of challenges associated with management and social science research - the search for a 'behavioral science', the limits of rationality, the...
Editeur :
OUP Oxford
Parution :
2006-04-27
ePub
|
Bill Starbuck has been one of the leading management researchers over several decades. In this book he reflects on a number of challenges associated with management and social science research - the search for a 'behavioral science', the limits of rationality, the...
Editeur :
OUP Oxford
Parution :
2006-04-27
PDF
|
`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book' -...
Editeur :
SAGE Publications Ltd
Parution :
2006-04-11
PDF, ePub
|
The days of the image brands are over, and ‘new marketing’ has gone mainstream.The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been...
Editeur :
Wiley
Parution :
2006-03-30
PDF, ePub
|
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What...
Editeur :
Springer
Parution :
2006-03-20
PDF
|
The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams...
Editeur :
SAGE Publications Ltd
Parution :
2006-03-10
PDF
|
In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack.In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won...
Editeur :
Grand Central Publishing
Parution :
2006-03-01
ePub
|
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of...
Editeur :
Wiley
Parution :
2006-02-02
PDF
|
Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication...
Editeur :
Springer
Parution :
2006-01-16
PDF
|
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves...
Editeur :
Jossey-Bass
Parution :
2006-01-03
PDF
|
The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding...
Editeur :
Palgrave Macmillan
Parution :
2005-12-12
PDF
|
It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the...
Editeur :
Springer
Parution :
2005-12-06
PDF
|
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book...
Editeur :
OUP Oxford
Parution :
2005-11-17
PDF
|
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing...
Editeur :
Palgrave Macmillan
Parution :
2005-11-10
PDF
|
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new...
Editeur :
Palgrave Macmillan
Parution :
2005-11-07
PDF
|
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and...
Editeur :
Palgrave Macmillan
Parution :
2005-10-31
PDF
|
`An important and extremely welcome addition to the strategic management field. In this book the author builds on the work of an emerging community of scholars to lay out theoretical and methodological underpinnings of an activity-based framework for applying the...
Editeur :
SAGE Publications Ltd
Parution :
2005-09-09
PDF, ePub
|
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are...
Editeur :
SAGE Publications Ltd
Parution :
2005-08-24
PDF
|