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Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection...
Editeur :
Jossey-Bass
Parution :
2002-02-28
PDF
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The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing.The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author ofThe...
Editeur :
Grand Central Publishing
Parution :
2001-11-01
ePub
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`the finest writer in our field today' - Journal of Marketing
`the great heretic' - Retrospectives in Marketing
`the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal
`a jewel in the crown of the...
Editeur :
SAGE Publications Ltd
Parution :
2001-06-07
PDF, ePub
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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market...
Editeur :
SAGE Publications Ltd
Parution :
2001-02-01
PDF, ePub
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`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley...
Editeur :
SAGE Publications Ltd
Parution :
1998-12-30
PDF
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This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers.
Some of the cases require students to synthesize broader strategic issues such as: entering the global...
Editeur :
SAGE Publications Ltd
Parution :
1997-10-10
PDF
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`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don't argue. Just...
Editeur :
SAGE Publications Ltd
Parution :
1996-05-28
PDF
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"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. In this illustrated edition, Hopkins's groundbreaking principles are presented alongside visual interpretations that enhance understanding and engagement.
The...
Editeur :
Andrii Ponomarenko
Parution :
2024-05-08
epub sans DRM
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Cultivating Success is the remarkable story of a remarkable man.
Louis Deveau was born in the Acadian village of Salmon River, Digby County, NS, in the early years of the Great Depression. He inherited his father’s work ethic and his mother’s entrepreneurial flair, soon...
Editeur :
Nimbus
Parution :
2021-07-27
epub sans DRM
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Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data analytics, this book provides advanced techniques and real-world...
Editeur :
BoD - Books on Demand
Parution :
2025-05-12
epub sans DRM
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Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering SEO, PPC, AI, content strategy, branding, and data analytics, this book provides advanced techniques and real-world case studies...
Editeur :
BoD - Books on Demand
Parution :
2025-04-29
epub sans DRM
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Tired of competing in overcrowded markets? "The Blue Ocean Strategy Playbook" offers a revolutionary approach to achieving explosive growth by creating uncontested market spaces. Discover how to identify untapped opportunities, innovate your business model, and...
Editeur :
MustRead
Parution :
2025-04-04
epub sans DRM
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Can AI craft communication? And how do you get a company to the forefront of the Generative AI (GenAI) movement or at least among the fast followers? At the moment, there are actually far more communication professionals dealing with this question than would like to...
Editeur :
BoD - Books on Demand
Parution :
2025-03-07
epub sans DRM
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Want to move from market player to market shaper? It all boils down to unshakeable customer preferences. But in a world where both products and experiences are quickly copied, how do you create lasting differentiation?
This book offers you a practical approach: a...
Editeur :
BoD - Books on Demand
Parution :
2025-02-11
epub sans DRM
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Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment in real time using their mobile devices (e.g., projecting a...
Editeur :
BoD - Books on Demand
Parution :
2025-01-06
epub sans DRM
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The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market.The flip side is that most advertisements and green branding originate from companies that still...
Editeur :
Books on Demand
Parution :
2024-03-26
epub sans DRM
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This book holds the BLUEPRINT for that methodology I've used to deliver measurable revenue growth for numerous B2B businesses.
This method has yielded Return on Investment ranging from 324%, to 647% in B2B ROI, all the way up to 900% and beyond in pure profit.
What I...
Editeur :
Books on Demand
Parution :
2024-02-07
epub sans DRM
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Discover the intricate journey of our diets in "Nutrition in Transition". This captivating exploration unravels the mysteries behind our culinary choices, shedding light on why certain foods thrive while others are forgotten. Through a rich tapestry of historical...
Editeur :
BoD - Books on Demand
Parution :
2023-12-18
epub sans DRM
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This book makes you street-smart, with only a bit of academia!
Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping.
They give useful advice for young professionals how the business world...
Editeur :
BoD - Books on Demand
Parution :
2023-09-12
epub sans DRM
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Begrijp de essentie van de productlevenscyclus in slechts 50 minuten met dit praktische en beknopte boek. De productlevenscyclus is een model dat door de marketing- en handelssector wordt gebruikt om producten te optimaliseren en te ontwikkelen. Het is een eenvoudig...
Editeur :
50Minutes.com (NL)
Parution :
2023-02-23
epub sans DRM
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