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Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.
Editeur :
Grand Central Publishing
Parution :
2009-12-19
ePub
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Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many...
Editeur :
SAGE Publications Ltd
Parution :
2009-12-04
PDF
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What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those...
Editeur :
Wiley
Parution :
2009-10-27
PDF, ePub
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The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building...
Editeur :
Palgrave Macmillan
Parution :
2009-10-22
PDF
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The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are...
Editeur :
Kogan Page
Parution :
2009-10-03
ePub
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In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments....
Editeur :
Kogan Page
Parution :
2009-10-03
ePub
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Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core...
Editeur :
Wiley
Parution :
2009-08-27
PDF, ePub
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Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe...
Editeur :
Wiley
Parution :
2009-08-27
PDF
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This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how...
Editeur :
Wiley
Parution :
2009-08-27
PDF, ePub
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Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and...
Editeur :
Wiley
Parution :
2009-08-27
PDF
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We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is...
Editeur :
Wiley
Parution :
2009-08-11
ePub
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An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response,...
Editeur :
Wiley
Parution :
2009-08-06
PDF, ePub
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Learn all you need to know to improve your marketing skills fromresearching and analyzing customers' buying habits to creating andmanaging a strong brand. Marketing Effectively not only shows you howto maximize market share by keeping up with trends improving...
Editeur :
Dk
Parution :
2009-07-01
ePub
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Learn everything you need to know to evaluate and enhance staffperformance. Appraising Staff explains how to prepare and conduct anappraisal session and how to follow up with effective action plans.Practical techniques demonstrate how to motivate your staff and...
Editeur :
Dk
Parution :
2009-07-01
ePub
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A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since...
Editeur :
Wiley
Parution :
2009-05-27
PDF, ePub
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional...
Editeur :
Palgrave Macmillan
Parution :
2009-05-21
PDF
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Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’...
Editeur :
Wiley
Parution :
2009-04-13
PDF, ePub
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25...
Editeur :
Wiley
Parution :
2009-04-08
PDF, ePub
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In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is...
Editeur :
Wiley
Parution :
2009-03-27
PDF, ePub
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`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that...
Editeur :
SAGE Publications Ltd
Parution :
2009-03-19
PDF, ePub
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