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David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring...
Editeur :
Wiley
Parution :
2007-03-13
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"...fascinating. Like Malcolm Gladwell on speed."—THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works".—Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls...
Editeur :
Wiley
Parution :
2007-02-06
PDF, ePub
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Marketing is all about ideas. AndMarketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have receivedMarketing Society Awards for their work in...
Editeur :
Wiley
Parution :
2007-01-30
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We all sell something for a living -- whether it's a brand, a vision, an education, a direction, or a service.We might even be selling a set of numbers to a board meeting, learning to a student, or cereal to an infant. This eye-opening parable is about harnessing...
Editeur :
Grand Central Publishing
Parution :
2007-01-02
ePub
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In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. This easy-to-read reference guide features...
Editeur :
Wiley
Parution :
2006-12-20
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As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the...
Editeur :
Wiley
Parution :
2006-07-11
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A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links...
Editeur :
Wiley
Parution :
2006-07-07
PDF
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Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others...
Editeur :
Wiley
Parution :
2006-06-14
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What separates ordinary salespeople from Heavy Hitters? The best salespeople are those "Heavy Hitters" who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his proven and effective...
Editeur :
Wiley
Parution :
2006-05-11
PDF
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Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen!Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize...
Editeur :
Penguin
Parution :
2006-03-02
ePub
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The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking...
Editeur :
Capstone
Parution :
2006-02-22
PDF, ePub
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The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better ...
Editeur :
Wiley
Parution :
2006-02-17
PDF
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HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a...
Editeur :
Wiley
Parution :
2006-01-03
PDF
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This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of...
Editeur :
Wiley
Parution :
2005-09-27
Collection :
IMD Executive Development Series
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The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals...
Editeur :
Wiley
Parution :
2005-05-05
PDF
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A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that responds to customer...
Editeur :
Wiley
Parution :
2005-04-01
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How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and...
Editeur :
Wiley
Parution :
2004-09-24
PDF
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One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance....
Editeur :
Wiley
Parution :
2004-04-28
PDF
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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have...
Editeur :
Wiley
Parution :
2004-04-19
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