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Biographie et livres de Rodrigo Guesalaga

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Dr Rodrigo Guesalaga is a Professor of Marketing at the Universidad Alberto Hurtado, Chile. Previously, he was Dean of the School of Economics at Universidad Finis Terrae in Chile, Associate Professor and Director of the Strategic Sales Diploma at Pontificia Universidad Católica de Chile, and Senior Lecturer at Cranfield University, UK, where he led the Key Account Management Forum and the Sales Directors' Programme. He has also been invited to teach Universidad de los Andes in Chile,
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Téléchargez le livre : The High-Performing Key Account Manager
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The High-Performing Key Account Manager

Rodrigo Guesalaga , Andrew Hough , Javier Marcos , Richard Vincent

Kogan Page

2025-06-03

ePub

Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth?The High-Performing Key Account Manager is a practical, aspirational guide tailored for mid-career professionals eager to build...

29,99 €

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Ebooks de Rodrigo Guesalaga en EPUB

1 Livre(s)
Télécharger le livre : Implementing Key Account Management
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Implementing Key Account Management
Mark Davies , Rodrigo Guesalaga , Sue Holt , Javier Marcos
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to...

Editeur : Kogan Page
Parution : 2018-08-03

ePub

44,99 €