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Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing...
Editeur :
Wiley
Parution :
2010-03-18
PDF, ePub
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The sequel to the international bestsellerThe Go-Giver, applying its inspirational approach to real-world challenges.The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has...
Editeur :
Penguin
Parution :
2010-02-25
ePub
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A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the...
Editeur :
Wiley
Parution :
2010-02-23
PDF, ePub
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Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While...
Editeur :
Business Plus
Parution :
2010-02-15
ePub
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TIMELESS WISDOM from the ORIGINAL PHILOSOPHER of PERSONAL SUCCESS "No matter who you are or what you do, you are a salesperson. Every time you speak to someone, share an opinion or explain an idea, you are selling your most powerful asset . . . you! In How to Sell Your...
Editeur :
Wiley
Parution :
2010-01-06
PDF, ePub
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Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally...
Editeur :
Wiley
Parution :
2009-10-22
PDF, ePub
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The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets...
Editeur :
Wiley
Parution :
2009-09-25
PDF, ePub
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An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The...
Editeur :
Wiley
Parution :
2009-09-24
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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and...
Editeur :
Wiley-Blackwell
Parution :
2009-09-18
PDF, ePub
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Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more.Market research is adapting to an increasingly competitive, demanding and globalised...
Editeur :
Wiley
Parution :
2009-08-27
PDF, ePub
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In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a...
Editeur :
Wiley
Parution :
2009-08-19
PDF, ePub
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The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher.The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that...
Editeur :
Wiley
Parution :
2009-05-27
PDF, ePub
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Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Business to the Next Level... With Breakthrough Business Development! Breakthrough Business Development shows you how to...
Editeur :
Wiley
Parution :
2009-04-22
PDF, ePub
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In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. This customer-focused mindset is the key to Ron Karr's proven leadership selling...
Editeur :
Wiley
Parution :
2009-04-03
PDF, ePub
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A World Wide Rave! What the heck is that?A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep....
Editeur :
Wiley
Parution :
2009-03-05
PDF
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This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management...
Editeur :
Wiley
Parution :
2009-01-22
PDF
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Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the...
Editeur :
Wiley
Parution :
2009-01-22
PDF, ePub
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52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales-generating wisdom and closing tools to everyone who is committed to achieving his or her...
Editeur :
Wiley
Parution :
2008-11-17
PDF, ePub
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James W. Pickens gives you all the tools you need to win over your prospects and send your sales figures soaring.Let one of America's most respected sales educators teach you how to close virtually every sale. With his most valuable professional secrets gathered...
Editeur :
Business Plus
Parution :
2008-11-17
ePub
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The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential...
Editeur :
Grand Central Publishing
Parution :
2008-11-16
ePub
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