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Dieses Buch zeigt, wie Preise im Gesamtzusammenhang der Digitalisierung, innovativer Preismodelle und neuer Erkenntnisse des Behavioral Pricing kommuniziert werden sollten.
Seit der Veröffentlichung der ersten Auflage von Preiskommunikation haben globale Krisen und...
Editeur :
Springer Gabler
Parution :
2025-03-12
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This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising's multifaceted nature...
Editeur :
Springer
Parution :
2025-03-10
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Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications. Ideal for undergraduate students taking modules onGlobal Marketing, this textbook includes chapters...
Editeur :
Kogan Page
Parution :
2025-03-03
ePub
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Looking to deepen your account-based marketing expertise and lead strategic growth in your B2B organization?Account-Based Marketing by Bev Burgess is a practical, authoritative guide designed for mid-career marketers eager to develop and optimize ABM strategies that...
Editeur :
Kogan Page
Parution :
2025-03-03
ePub
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This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from cases across several emerging economies, including South Africa,...
Editeur :
Palgrave Macmillan
Parution :
2025-02-28
PDF, ePub
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A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and...
Editeur :
Wiley
Parution :
2025-02-25
PDF, ePub
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This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about future market trends,...
Editeur :
Springer
Parution :
2025-02-18
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Der Fachkräftemangel an qualifizierten IT-Experten stellt Unternehmen vor die Herausforderung, offene Positionen im IT-Bereich erfolgreich zu besetzen. Theresa Fiss untersucht in diesem Buch, welche Rolle Personalmarketing in diesem Kontext spielt und welche konkreten...
Editeur :
Springer Gabler
Parution :
2025-01-18
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Learn practical methods for reducing technology overload and related employee burnout at your organization In Zen and the Art of Digital Transformation: Leading a Mindful Redesign of the Digital Enterprise, veteran digital transformation consultant, Sara Teitelman,...
Editeur :
Wiley
Parution :
2025-01-06
PDF, ePub
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Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?Digital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a...
Editeur :
Kogan Page
Parution :
2025-01-03
ePub
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Looking to write marketing copy that truly connects with your audience and stands out?The Complete Copywriter is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft...
Editeur :
Kogan Page
Parution :
2025-01-03
ePub
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This book explores the crucial role of “remembering” the fundamental purpose of firms’ existence especially in today’s context: Meeting individuals’ and societal needs. Through seven chapters, the book shed light on the issue of the integration of new technologies...
Editeur :
Palgrave Macmillan
Parution :
2024-12-31
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Dieser Sammelband präsentiert zentrale Forschungsbeiträge der Konferenz DERMARKENTAG 2023. Die alle zwei Jahre stattfindende Tagung führt Markenforscher und Markenpraktiker zusammen und greift jeweils aktuelle Impulse, Diskussionen und Forschungserkenntnisse zur Zukunft...
Editeur :
Springer Gabler
Parution :
2024-12-30
PDF, ePub
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The impact of the fashion industry on the environment is undoubtedly size-able. In response, the last decade has seen various changes in the fashion industry landscape, from new digital technologies that enhance zero waste productions, the emergence of the digital...
Editeur :
Palgrave Macmillan
Parution :
2024-12-29
PDF, ePub
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In diesem Buch erklären die Entdecker des Fan-Prinzips, wie Sie Mitarbeiter zu wirklichen Fans machen und Ihr Unternehmen dadurch nachhaltig stärken – denn Fan-Mitarbeiter sind produktiver, loyaler und die besten Botschafter.
Der Schlüssel dafür: Sie wenden das...
Editeur :
Springer Gabler
Parution :
2024-12-27
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In einer Zeit tiefgreifender Veränderungen stehen kleine und mittlere Unternehmen (KMU) vor besonderen Herausforderungen. Dieses Buch bietet praktische Unterstützung, wie sie sich mit Marketing und Vertrieb in der digitalen Welt behaupten sowie neue Kunden gewinnen und...
Editeur :
Springer Gabler
Parution :
2024-12-16
PDF, ePub
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Personalgewinnung und Personalbindung gehören zu den erfolgskritischen Herausforderungen in der Wirtschaft und im öffentlichen Dienst. Das gilt auch für die Polizei. Mit ihrer Forschung zeigt Louisa Meier auf, dass Nachhaltigkeit in einer zunehmend von den Einflüssen...
Editeur :
Springer Gabler
Parution :
2024-12-14
PDF, ePub
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With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them. Building B2B Relationships presents a...
Editeur :
Kogan Page
Parution :
2024-12-03
ePub
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DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Social/Political ChangeFINALIST: Goody Business Book Award 2025 - Marketing - Digital MarketingSet your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace...
Editeur :
Kogan Page
Parution :
2024-12-03
ePub
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Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and...
Editeur :
Kogan Page
Parution :
2024-12-03
ePub
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