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This text offers a holistic approach to the two topics of the highest interest in the current and future food industry: sustainability and nutrition. The current knowledge is narrow and specific to individual topics focusing on either one nutrient or one discipline....
Editeur :
Springer
Parution :
2023-03-16
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The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in...
Editeur :
Palgrave Macmillan
Parution :
2023-03-11
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Wer sich selbst sowie seine Kunden als Typen besser einordnen kann, kann sich besser auf sein Gegenüber und dessen Bedürfnisse einstellen. Der Kunde baut Vertrauen auf. Verkäufer und Vertriebler lernen, mit Menschen umzugehen, was wiederum beiden Seiten Freude bereitet....
Editeur :
Wiley-VCH
Parution :
2023-01-18
ePub
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This book is about retirement income security.This income security is provided by national public pensions, corporate pensions, and individual and reverse mortgages. However, these systems vary greatly from country to country and, in many countries, do not provide...
Editeur :
Springer
Parution :
2022-11-30
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This volume features cutting-edge and impactful articles from across Springer's diverse journals publishing program. In this curated collection, our editorial team has brought together highly-cited and downloaded articles on the topic of Consumer Behavior into one...
Editeur :
Springer
Parution :
2022-11-09
Collection :
Key Topics in Behavioral Sciences
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This book studies the dramatic changes in consumption patterns in Vietnam over the past decades, combining a focus on everyday practices and societal transformations. Zooming in on the new urban middle classes, and through in-depth case studies in the realms of...
Editeur :
Palgrave Macmillan
Parution :
2022-11-01
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Alle sprechen von Transformation der Gesellschaften und Nachhaltigkeit – doch wie werden diese Themen empirisch in den Wissenschaften umgesetzt und auf welcher empirischen Basis stehen die theoretischen Erkenntnisse? Dieses Buch zeigt die theoretische Basis des ...
Editeur :
Springer VS
Parution :
2022-10-01
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In recent years, "clean label" has become a trendy term in the food industry, spurring innovations in food product development. While the concept of "clean label" is relatively new, without any legal definition, it has a high market appearance and industrial...
Editeur :
Springer
Parution :
2022-06-06
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Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their wallets. Organizations realize they need to adapt quickly but don’t know...
Editeur :
Wiley
Parution :
2022-05-03
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Dieses Buch zeigt Schritt für Schritt, wie Sie einen professionellen Onlinefragebogen erstellen und ins Feld bringen. Onlinefragebögen gehören als Tool für empirische Untersuchungen mittlerweile zu den Standardmethoden, wenn Rückmeldungen von Kundenzielgruppen oder...
Editeur :
Springer Gabler
Parution :
2022-02-14
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Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave” in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by...
Editeur :
Palgrave Macmillan
Parution :
2021-10-22
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Market trend and the increasing diagnoses of celiac disease have encouraged extensive research into the development of gluten-free breads. Generally, the development of bread without gluten involves the use of diverse ingredients and additives aimed at imitating the...
Editeur :
Springer
Parution :
2021-10-08
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This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant...
Editeur :
Palgrave Macmillan
Parution :
2021-09-17
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Die Zukunftsfähigkeit von Unternehmen hängt vor allem davon ab, Kundenloyalität zu fördern und neue Kunden zu gewinnen. Jack Welch propagierte vor mehr als drei Jahrzehnten bereits, dass der Kunde das Gehalt der Mitarbeiter bezahlt und schrieb dies auch auf jeden...
Editeur :
Wiley-VCH
Parution :
2021-09-10
ePub
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Repair & Do-It-Yourself Aktivitäten auf der einen Seite und Diskussionen über die Kreislaufwirtschaft auf der anderen Seite gelten aktuell als vielversprechende Beispiele, wie derzeitige Konsumtions- und Produktionsweisen im Sinne einer nachhaltigen Gesellschaft...
Editeur :
Springer VS
Parution :
2021-02-26
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This book proposes a new type of consumer called a voicing consumer, or a voicesumer.This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment...
Editeur :
Palgrave Macmillan
Parution :
2020-09-01
PDF, ePub
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This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this...
Editeur :
Springer
Parution :
2020-05-23
PDF, ePub
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This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile...
Editeur :
Springer
Parution :
2020-04-06
PDF, ePub
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This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile...
Editeur :
Springer
Parution :
2020-03-31
PDF, ePub
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This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile...
Editeur :
Springer
Parution :
2020-03-31
PDF, ePub
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