| |
Kathrin Natterer widmet sich bislang ungeklärten Wirkungszusammenhängen zwischen persönlicher und historischer Nostalgie im Kontext von Medienprodukten unter Berücksichtigung verschiedener Einflussvariablen, wie z.B. Stimmung, Nostalgieempfänglichkeit, Alter und...
Editeur :
Springer Gabler
Parution :
2016-09-29
PDF
|
Dieses Buch liefert Ihnen wesentliche Grundlagen und wertvolle Tipps rund um das Thema E-Mail-Marketing, dem erfolgreichsten Online-Marketing-Instrument. Damit haben Sie ein umfangreiches Nachschlagewerk zur Hand, das Ihnen den Einstieg in und die effektive Nutzung des...
Editeur :
Springer Gabler
Parution :
2016-08-25
PDF, ePub
|
Contributing pioneering new research, this innovative book proposes new
ways and directions in which to extend the influential ‘business networks
perspective’ approach to doing business. While previous research has focused
upon relationships with customers and...
Editeur :
Palgrave Macmillan
Parution :
2016-04-30
ePub
|
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author...
Editeur :
Wiley
Parution :
2016-03-07
PDF, ePub
|
Dieses Buch
befasst sich mit Marketinginnovationen, also mit Innovationen, die sich auf die
Bereiche Vertrieb, Pricing und Kommunikation beziehen. Manuel Hütter untersucht
diese in zwei empirischen Studien näher. So wird in einer
branchenübergreifenden Erhebung der...
Editeur :
Springer Gabler
Parution :
2016-02-19
Collection :
Beiträge zur empirischen Marketing- und Vertriebsforschung
PDF
|
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond...
Editeur :
Wiley
Parution :
2016-02-02
PDF, ePub
|
A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical...
Editeur :
Wiley
Parution :
2015-12-28
PDF, ePub
|
Die Arbeit beschreibt die Rekonstruktion eines generischen Prozesses zur Entwicklung finanzieller Nutzenrechnungen. Sie identifiziert neun Entwicklungsstufen und leitet mittels empirischer Beobachtungen abzustimmende Fragestellungen sowie angestrebte Ergebnisse ab. Vier...
Editeur :
Springer Gabler
Parution :
2015-12-02
Collection :
Schriften zum Vertriebsmanagement
PDF
|
Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework...
Editeur :
Kogan Page
Parution :
2015-11-03
ePub
|
Learn how to provide top-grade customer service anywhere, anytime with Salesforce Service Cloud Salesforce Service Cloud empowers your service organization to interact with customers through any channel and provide an individualized experience that will be worth...
Editeur :
For Dummies
Parution :
2015-04-15
PDF, ePub
|
What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips—and can influence the purchase decisions and behaviors of millions of others. With this...
Editeur :
Jossey-Bass
Parution :
2014-11-13
PDF, ePub
|
The must-read summary of Frances Frei and Anne Morriss' book: "Uncommon Service: How to Win by Putting Customers at the Core of Your Business".This complete summary of the ideas from Frances Frei and Anne Morriss' book "Uncommon Service" shows that it’s not enough to...
Editeur :
Business Book Summaries
Parution :
2014-10-14
epub sans DRM
|
The must-read summary of Jay Abraham's book: "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: A No-Nonsense Guide to Great Wealth".This complete summary of the ideas from Jay Abraham's book "Money-Making Secrets of Marketing Genius Jay...
Editeur :
Business Book Summaries
Parution :
2014-09-29
epub sans DRM
|
A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and...
Editeur :
Kogan Page
Parution :
2014-05-03
PDF
|
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing,...
Editeur :
Kogan Page
Parution :
2014-02-03
ePub
|
This book combines an extraordinary first-person account of an entrepreneurial instinct to start and develop a highly-successful international travel adventure company and reveals unusual management secrets that not only keep employees fully engaged but also keep...
Editeur :
Business Plus
Parution :
2013-09-17
ePub
|
Design and implement the ideal customer focus Anticipate provides business readers with a practical how-to approach for taking their customer-supplier relationship to one that is more sustainable and more mutually profitable. Much of the discussion on customer...
Editeur :
Wiley
Parution :
2012-10-16
PDF, ePub
|
Entrepreneurial phenomenon Ari Weinzweig, co-founder of the much-loved Zingerman's Deli, shares the secrets to providing world-class customer service.Zingerman's in Ann Arbor, Michigan, is a beloved deli with some of the most loyal clientele around. It has been praised...
Editeur :
Hyperion
Parution :
2012-06-26
ePub
|
Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing...
Editeur :
Kogan Page
Parution :
2012-05-03
ePub
|
Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer...
Editeur :
Jossey-Bass
Parution :
2011-09-19
ePub
|