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Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making...
Editeur :
Kogan Page
Parution :
2008-08-03
ePub
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Praise for Chocolates on the Pillow Aren't Enough "Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks come and go, but without...
Editeur :
Wiley
Parution :
2007-04-18
PDF
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Praise for Chocolates on the Pillow Aren't Enough "Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks come and go, but without...
Editeur :
Wiley
Parution :
2007-04-18
PDF
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In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one...
Editeur :
Wiley
Parution :
2005-09-26
PDF
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Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. Organizations today invest heavily in programmes designed to retain customers as they recognize the importance of...
Editeur :
Kogan Page
Parution :
2005-07-03
ePub
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A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy...
Editeur :
Wiley
Parution :
2005-05-06
PDF
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Practical strategies for better customer service based on the principles of servant-leadership Individuals in the workforce and the clients they serve are the fundamental building blocks of every company in America. Executives talk about customer service; but their...
Editeur :
Wiley
Parution :
2005-04-29
PDF
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"I’ve always said that education without execution is just entertainment – and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book...
Editeur :
Wiley
Parution :
2005-03-18
PDF
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Like the international bestseller Who Moved My Cheese?, Hug Your Customers is powerful through its simplicity. Jack Mitchell is CEO of Mitchells - a clothes store and one of the most successful small businesses in America. This family-run business has built extremely...
Editeur :
Penguin
Parution :
2004-03-04
ePub
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There's a new FISH! in the pond! Here's a brilliant parable for everyone who wants to lead a fuller, happier life illions of business people have already used the bestselling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily...
Editeur :
Grand Central Publishing
Parution :
2004-01-07
ePub
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Revised and updated for the first time since original publication! Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world." If you want to put your arms around...
Editeur :
Grand Central Publishing
Parution :
2003-06-11
ePub
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Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp...
Editeur :
Jossey-Bass
Parution :
2003-06-03
Collection :
J-B-UMBS Series
PDF
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Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand...
Editeur :
Business Plus
Parution :
2003-01-02
ePub
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Fish! told the story of a fictional company which transformed itself by applying lessons learned from Seattles famous Pike Place Fish market. Now, withFish! Tales, readers can learn how real-life businesses and individuals energized their workplaces--and their lives--by...
Editeur :
Grand Central Publishing
Parution :
2002-06-01
ePub
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The must-read summary of Stephen M. Covey's book "The Speed of Trust:The One Thing That Changes Everything".This complete summary of the ideas from Stephen M. Covey's book "The Speed of Trust" shows that trust is a hard-nosed business asset which can...
Editeur :
Business Book Summaries
Parution :
2013-02-15
epub sans DRM
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