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Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.Trusted Advertising is a practical guide for mid-career marketers, agency professionals and brand leaders who want to build credibility, apply...
Editeur :
Kogan Page
Parution :
2026-02-03
ePub
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Master AI-powered marketing before autonomous agents replace your role entirely In Agent-Powered Growth, Stu Sjouwerman, founder and executive chairman of KnowBe4 (the world's largest security awareness platform) addresses the existential threat facing hundreds of...
Editeur :
Wiley
Parution :
2025-12-30
PDF, ePub
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How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and...
Editeur :
Kogan Page
Parution :
2025-12-03
ePub
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WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition)WINNER: Business Book Awards 2022 - Sales & Marketing category (first edition)How can senior marketing leaders develop and implement a proven strategy to deliver measurable...
Editeur :
Kogan Page
Parution :
2025-10-03
ePub
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The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world.The practice of political marketing has evolved significantly during the 20th and 21st...
Editeur :
SAGE Publications Ltd
Parution :
2025-08-07
PDF, ePub
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How can you scale a brand globally while staying true to its core?Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine...
Editeur :
Kogan Page
Parution :
2025-06-03
ePub
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Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth?The High-Performing Key Account Manager is a practical, aspirational guide tailored for mid-career professionals eager to build credibility and lead...
Editeur :
Kogan Page
Parution :
2025-06-03
ePub
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Ready to build a strong foundation in B2B marketing and start delivering real results?B2B Marketing Essentials, written by B2B marketing expert Kate Mackie, is designed to help early career marketers understand how B2B marketing works. Clear and practical, this book...
Editeur :
Kogan Page
Parution :
2025-05-03
ePub
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Looking to deepen your account-based marketing expertise and lead strategic growth in your B2B organization?Account-Based Marketing by Bev Burgess is a practical, authoritative guide designed for mid-career marketers eager to develop and optimize ABM strategies that...
Editeur :
Kogan Page
Parution :
2025-03-03
ePub
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A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and...
Editeur :
Wiley
Parution :
2025-02-25
PDF, ePub
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Looking to write marketing copy that truly connects with your audience and stands out?The Complete Copywriter is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft...
Editeur :
Kogan Page
Parution :
2025-01-03
ePub
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Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.Integrated marketing and PR strategies are a requirement for all businesses but with the...
Editeur :
Kogan Page
Parution :
2023-10-03
ePub
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Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with...
Editeur :
Kogan Page
Parution :
2023-10-03
ePub
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Business frameworks sit at the heart of successful businesses. The second edition of TheBusiness Models Handbook brings together the most helpful and widely used models into one invaluable resource.Business models add structure and clarity to business problems, help...
Editeur :
Kogan Page
Parution :
2023-08-03
ePub
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The best brands evoke the emotions of their customers by tapping into their hearts and minds.Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book,...
Editeur :
Kogan Page
Parution :
2023-07-03
ePub
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WINNER: NYC Big Book Award 2024 - Sales & MarketingThe definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations...
Editeur :
Kogan Page
Parution :
2023-07-03
ePub
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How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules...
Editeur :
Kogan Page
Parution :
2023-05-03
ePub
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Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B...
Editeur :
Kogan Page
Parution :
2023-05-03
ePub
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How can sales managers coach their teams through multiple, sometimes stressful, rollouts? You can teach your team to embrace and manage change from the bottom up. Global sales management and transformation leader Grant Van Ulbrich makes a compelling case for tackling...
Editeur :
Kogan Page
Parution :
2023-05-03
ePub
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The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics,...
Editeur :
Wiley
Parution :
2023-04-05
PDF, ePub
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